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Dita Von Teese to launch new eyewear range

Dita Von Teese to launch new eyewear range

The queen of Burlesque expands her empire with glasses

Image: WWD

Dita Von Teese has set her sights on a new venture as she unveils a new deal with Los Angeles-based eyewear maker DITA Inc.

The Burlesque icon is set to produce a signature eyewear line with DITA Inc that will debut next month in select department stores and chains around the world, including Alain Afflelou in France, Italy and Spain.

The  Dita Von Teese eyewear collection will feature 10 fashion-forward styles from a retro classic cat-eye to an edgy cut-out metal and acetate framed pair, retailing from $235 to $285.

John Juniper, DITA Inc. co-founder said, "The inspiration behind the Dita Von Teese collection was to create elegant feminine styles with a classic flare that women could wear on any occasion. Dita Von Teese personifies the quintessential woman with a sartorial grace that is unique."

Dita Von Teese eyewear

This wont be the first time for Von Teese and Juniper to collaborate - having been friends for over 20 years - Von Teese has appeared in the company's DITA brand ad campaign last season, as well inspiring the name of Juniper's company. Although she modeled their first prototypes, her upcoming collection will mark her first official foray into eyewear.  


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