Dior Love Chain: Fashion house launches new charity initiative

And you, what would you do for love?

Video: Dior

Dior are asking: "And you, what would you do for love?" Buro 24/7 Middle East has the details on how to participate in the fashion house's new global campaign...

Today, Dior have launched a global charity initiative in partnership with We Charity, which invites the public to participate by asking the question: "And you, what would you do for love?" The campaign, which stars Natalie Portman, Johnny Depp, Bella Hadid, Robert Pattinson, Charlize Theron, Jennifer Lawrence and Winnie Harlow, marks the first time the French fashion house has opened their appeal worldwide sparking what is aptly being called a global "love chain" to emerge in order to raise awareness for the education and welfare of children in need across Asia, Africa and America. Watch the viral video above, then join the #DiorLoveChain initiative by posting your answer to the question on Instagram. Friend of Dior and the Middle East's own Diala Makki, shares her answer...

A post shared by dialamakki (@dialamakki) on

In other Dior news, don't miss Dior Makeup's Image and Creative Director, Peter Philips, share tips on how to elevate and the achieve the perfect Fall look using the maison's coveted Metallics collection.

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