Dior is launching Dioriviera pop-ups in your favourite summer holiday destinations
Your summer holiday wardrobe, sorted
Headed to Ibiza, Mykonos or Porto Cervo this summer? Well, in addition to lounging in the sun, working on your tan, eating seafood and generally living the fab life, this season you'll be able to shop a range of exclusive Dior merchandise in each of the locations, too.
Dior will host pop-ups in each of the aforementioned cities (as well as Forte dei Marmi, and in-store activations in Saint-Tropez, Marbella, Capri and Portofino) with a capsule collection of specially branded pieces for each destination on sale. This includes the brand's famed book tote, its J'adior tees and sweaters, swimwear and Walk'n'Dior sneakers. According to WWD, the pieces are "inspired by Toile de Jouy and Ballets Russes costumes."
The pop-ups will open from May and will run until September. Summer style, sorted.