Dior had the highest media impact value at Paris Fashion Week
Coming in just ahead of Chanel
Paris Fashion Week has come to an end for another season, and Launchmetrics has reviewed the numbers to reveal the top performing brand from the week.
It was followed by Chanel which earned Dhs41 million and 3.8 million engagement, but came in with a higher number of overall posts at 26,100, likely in direct correlation to the passing of its founder Karl Lagerfeld the week before. In fact, posts and articles about the late designer totalled 10,000 with an engagement of 474,500.
Rounding out the top ten were Off-White, Saint Laurent, Louis Vuitton, Chloé, Valentino, Alexander McQueen, Givenchy and Stella McCartney.