First look: Dior Cruise 2014/15

First look: Dior Cruise 2014/15

The French powerhouse sets sail to Brooklyn with Captain Simons

Image: WWD

Fashion editors, actors, musicians and artists from around the world flew in to New York to watch Raf Simons new Cruise 2014/15 creations in a show that payed homage to American and French culture

For the unique Cruise spectacle Dior flew in 120 editors from Japan, India, Russia, Dubai, Germany and the U.K along with a myriad of American celebrities, entertaining them with dinners at Crown and Indochine, as well as lunch at the recently revived restaurant Tavern on the Green.

To get to the Brooklyn location, the 1,000+ guests took chartered ferries from the East River pier at 35th Street to the Navy Yard, while Rihanna, Margot Robbie, Maggie Gyllenhaal, Nicola Peltz, Leelee Sobieski, Ruth Wilson, Marion Cotillard, Allison Williams, Helena Christensen and Linda Evangelista opted for the land-and-bridge route with chauffer driven cars.  

Dior Cruise 2014/15

The large, fast-paced show which consisted of 66 looks was showcased at the Navy Yard's Duggal Greenhouse and so guests could see the surrounding views, the house enlisted Bureau Betak to construct an entire floor five meters north of the ground floor, accessible via multiple staircases, to put guests at window level.

In addition to the new floor created by Dior, a 29.5-foot-high mirrored wall was also put up, reflecting another floor of thousands of LED lights across which displayed giant projections of 23 patterned Dior scarves, including an archival take on the iconic American flag.

Scarves provided a major motif for Mr.Simons this collection, derived from his interest in the accessory designed by Christian Dior which blossomed from the house founder's love of flowers.

"I wanted to deal with [the carré] in a different way," Simons said before the show, "Not as a styling element around the neck. I wanted to see how can we use that as an element [of design], and see how I could deal with prints and flowers in a different way." He also wanted "to touch on elements of Dior history but also link to what I feel when I am in New York."

By examining the house's archives, he was was inspired by both literal florals and abstractions, creating bold, hand-painted artistic interpretations and also some reissues.

The show opened with pairs of sleek black pants and tops crafted from trouser-matching midriffs attached to scarves. Some looks even had two scarves joined together into airy skirts, creating an elegant and free element to linear black skirts they were paired with.   

Simons once again also impressed the crowd with his tailoring technique, "I can not think about collection and not have it in," he stated. New and architectural approaches were seen to the tailored suit, with sculpted tweet coats, combinations of floral and stripe embellishments and dressed and tightly woven tweed dresses. 

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