Demna Gvasalia unveils first ad campaign for Balenciaga

Demna Gvasalia unveils first ad campaign for Balenciaga

Street simplicity

Text: Faizal Dahlawia

Image: Balenciaga

The highly anticipated first ad campaign by the new man at Balenciaga is all about keeping it real. Buro 24/7 Middle East has the details...

Balenciaga has presented its first ad campaign by new Artistic Director Demna Gvasalia, three months after he made his debut runway show in Paris. While previous ad campaigns by the maison have incorporated star power by partnering with big names such as Gisele Bundchen and Jennifer Connelly, Gvasalia's creative direction point towards a more real-life environment. Hence, the models featured in the new Fall/Winter 2016 women's campaign are familiar faces from his runway show while the streets provide the perfect complementary setting for the vision, all captured expertly by renowned fashion photographer Mark Borthwick.

Balenciaga Fall Winter 2016 women's campaign

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