David Bowie for Louis Vuitton
The collaboration marks the end of a fantastic year for the music legend
Louis Vuitton takes its travel heritage to a completely new place with its end-of-year campaign: a dream world in which model Arizona Muse lands in Venice’s Piazza San Marco on a hot air balloon and ends up being serenaded by none other than David Bowie in a magnificent palazzo.
Vuitton is to release a short film, in which Bowie performs a unique version of 'I’d Rather Be High' while playing the harpsichord, via a new app on November 7, with print ads and television commercials to make their debut November 10. Cinema ads are to be layered on at the end of November.
“The film is all about traveling through time, and sharing an incredible moment,” said Frederic Winckler, Louis Vuitton’s communication and events director, describing the 60-second and 90-second versions of the film directed by Romain Gavras, best known for his M.I.A. music videos.
The clip sees Bowie’s tune become the soundtrack to a sumptuous and fantastical ball — before Muse opens her eyes to an empty room and departs, this time on an ancient Chinese boat.
The collaboration marks the end of a fantastic year for the music legend that included his first studio album in a decade, 'The Next Day', and an exhibition at the Victoria and Albert Museum in London that has moved on to the Art Gallery of Ontario in Toronto.
No stranger to the fashion label, the music star has recently worn designs by men’s studio and style director Kim Jones for performances. Winckler noted, “He’s a client and someone who has a natural link with the brand.”