David Beckham, Pharrell Williams and Rita Ora star in a brilliant new Adidas campaign
On January 9, following teasers to its social media networks, Adidas debuted its new superstar-cast campaign.
Adidas launched the first superstar shoe back in 1969, at this time, the word ‘Superstar’ was unambiguous – and as Adidas put it, fast forward over four decades and: "Today, the word has been corrupted to the point of confusion."
For its new campaign, Adidas Originals wants to question what it means to be a superstar, starting off with a new film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.
Pharrell Williams says "If you think a superstar is only being known by your first name, and people knowing who you are," David Beckham adds "If you think a superstar is keeping fans happy," each star asks a poignant question, challenging the role of the superstar as being superficial. Before an ending that features Williams declaring "Then, I, I am not a superstar".
Clearly there is an undeniable irony: Each and every star was paid a (rather large) fee to be involved in the project – which is advertising a brand and encouraging their fans to find affinity with the Adidas brand. But nonetheless, it is powerful stuff, take a look: