Comme des Garçons launches new online-focused brand
Rei Kawakubo is, without a doubt, one of the coolest visionaries in the fashion industry. Case in point: she had an entire Met Gala themed around her. Now, the legendary designer behind Comme des Garçons has launched a new brand under the house called CDG.
Certain pieces from the logo-painted line can be purchased from today at Dover Street Market and its e-commerce platforms with the full collection available from July 20th. The full collection includes T-shirts, sweatshirts, hats, jackets, trousers and sneakers, with the first drop called Breaking News.
The pieces feature the brand's iconic logo in a reworked state for the new line. Cheaper than the main line, CDG taps into the streetwear and logo-mania trends that have taken over globally. The brand has worked with six artists — Adam Lucas, Anti Social Social Club, BetterGift Shop by Avi Gold, Brain Dead, Cactus Plant Flea Market and Dreamland Syndicate— to create their own interpretation of the logo.
Browse through the designs below...
CDG: Breaking News is available from today on Doverstreetmarket.com.