Coach showcase its new high-fashion direction with SS15 campaign

Coach showcase its new high-fashion direction with SS15 campaign

Under creative director Stuart Vevers

Captured by Steven Meisel and starring a myriad of up-and-coming models, the leather goods company’s latest campaign exhibits more than just handbags…

Making a stylish expansion into chic youthful ready-to-wear looks and modern handbags (minus the signature the Coach print), the American brand's Spring/Summer 15 ads feature some of the fashion industry's freshest faces. Binx Walton, Valery Kaufman, Grace Hartzel, Molly Bair, Dylan Xue, Helge Vondereau, Julia Bergshoeff and Lexi Bolling, are caught posing in '70s-style silhouettes and pastels under the direction of Coach's new creative director Stuart Vevers.

Along with photographer Steven Meisel, Karl Templer was in charge of styling while art direction was taken care of by Fabien Baron, with Pat McGrath and Guido Palau on hair and makeup. Taken in The City That Never Sleeps, the images consist of a wider black-and-white shot next to a close-up of a handbag and model collaged against the skycrapers of Manhattan.  



Spring Ad Campaign Coach (photo 1)


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