Christopher Bailey takes over as new Burberry CEO

Christopher Bailey takes over as new Burberry CEO

A big step forward for the brand's creative officer

Image: Burberry Plc
Image: Kaiz Feng

Christopher Bailey has officially taken over the additional role of Chief Executive Officer at British luxury label, Burberry as of May 1

Back in October, Burberry had announced that Bailey would replace Angela Ahrendts as the brand's CEO when she departed to assume her new role as senior vice president for retail at Apple. 

This week, the British fashion house confirmed the transition in a public document with Bailey expressing his gratitude for the new role, stating, "I'm profoundly moved and humbled to be asked to take on the CEO role at this company, that means so much to me."

The new role for Bailey – who joined as design director in May 2001 – is described by Burberry as a combination of his exisiting chief creative officer position "with overall responsibility for creating and delivering the next chapter in Burberry's global vision and business strategy. 

The fashion world wil now have to wait and see what dynamic moves Bailey will make in the powerul new role, "When we announced recently that Christopher Bailey would succeed me at Burberry in the newly created role of chief creative and chief executive officer, I felt such peace," Ahrendts said of her successor. 

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