Christine Centenera and Josh Goot launch WARDROBE.NYC
A game-changing approach to fashion
A firm fixture during Fashion Weeks across the globe, Christine Centenera knows a thing or two about standout style. The renowned stylist, who has worked with the likes of Kanye West, is known for her minimalist approach to fashion and now she's bringing her aesthetic to a wider audience via a new project with fellow Australian, designer Josh Goot.
WARDROBE.NYC is billed as "the industry's first true luxury direct-to-consumer label" and works in a different way to all other brands. Items can only be purchased in sets, giving customers an entire look that works together and also acts as building blocks within their existing wardrobe.
"It's the opposite of fast fashion. It's a considered, cohesively styled solution that focuses on luxury without excess," Centenera says of the brand, adding, "These pieces form the foundation of my wardrobe and inform how I dress every day."
The first drop, aptly titled Release 01, features a four-piece set and an eight-piece set for both men and women. The all-inclusive price structure includes the clothing, shipping, duty and free exchanges and returns.