Christian Dior holds its first Haute Couture show in Hong Kong
With regional celebrities and VIPs in attendance
“We invited some of our clients outside Paris to see the show in January, but many couldn’t attend so we brought it here." Said Sidney Toledano, Dior’s chief executive officer, talking about the label's sophisticated SS14 show in Hong Kong this week. "Television, the Internet and magazines are great, but for Couture you need to see the pieces up close,” he explained.
Guests flew in from China, Singapore, Vietnam, Taiwan and Indonesia, with Taiwanese actress Lun-mei Gwei in attendance following the recent release of her movie Black Coal, Thin Ice, “I had to come. I’m just here for the night, then back to Taiwan. My new movie is out, and I’m looking forward to taking a rest,” she offered.
Hong Kong socialite Fanny Sieh, appropriately wearing Dior herself, said that although she’d seen the show in Paris, she was keen to be present in her home town, too. “Last month I opened a Chinese restaurant in Central — Mott 32. I think we will go there afterwards to celebrate,” Sieh said on the night.
Also there was former 'Miss Vietnam' Mai Phuong Thuy, sitting front row at the West Kowloon Heliport venue. The proceedings began dramatically when the wall that ran the length of the runway turned into a transparent window to reveal a postcard view of Hong Kong Island across the harbor. The collection was exactly the same as that presented in January in Paris — a modern aesthetic, with strong silhouettes in a palette of navy, black and ivory. Buro 24/7 went exclusively backstage at the time.
“The Chinese customers like sophistication and exclusivity. The new couture designed by Raf [Simons] is talking to them — they like the modernity he is bringing in this new direction, they like the spirit and they like the DNA, they want to know the story of the company. This is part of our strategy investing in the brand, showing the big shows to our clients,” concluded Toledano.