Search

First look: Chloé's Autumn/Winter 14 campaign

First look: Chloé's Autumn/Winter 14 campaign

Film focus

Rather than the usual "trickle-fed shot-by-shot campaign leak" employed by the majority of the fashion industry for revealing their new campaigns, Chloé are taking a different approach: teasing its new creative visuals via the medium of film

This marks the first time that the fashion house has shot short behind-the-scenes film clips to advertise a collection. Starring Sasha Pivovarova and Andreea Diaconu, Chloé demonstrates its prowess in the digital era by offering more than print-led campaigns.

Super duo Inez van Lamsweerde and Vinoodh Matadin shot everything, and the new campaign highlights the fashion houses' new leather goods for the upcoming Autumn/Winter 2014 season.

Chloe ad campaign tease

Chloe ad campaign tease

 

Related articles

Buro 24/7 Selection