Charlotte Olympia's business expansion plans for 2014

Charlotte Olympia's business expansion plans for 2014

Building an ever-growing stiletto empire

Image: WWD

British luxury footwear and accessories brand, Charlotte Olympia, plans its brands expansion as it aims to operate nine stand-alone stores across the world by the end of this year

The esteemed accessories label was launched in 2008 by Charlotte Olympia Dellal, gaining an international following since its inception, with the label's first store opening on London's Maddox Street in 2010 - featuring an old Hollywood glamour interior - stores in Manhattan and Beverly Hills followed.

Celebrated in the shoe world for creating jaw-dropping platforms and unique designs, Charlotte Olympia's extravagant footwear collections include, Archie's Girls, Hollywoodland and the Kitty collection - which have reportedly gained triple-digit sales growth and double-digit profits for the brand.

CO expansion

Charlotte Olympia's cult status has grown to include wholesale clients from around the world such as Harrods, Neiman Marcus, Bergdorf Goodman and Tsum in Moscow, Russia.

"Charlotte Olympia is in a league of its own in terms of making shoes that are cute and funny," said Helen David, fashion director of women's wear, accessories, fine jewellery and children's wear at Harrods, "The customer is almost anyone - unless they are completely lacking in a sense of humor.

Now, Charlotte Olympia is set to open two new stand-alone stores this month, with one opening in Miami' s Bal Harbour and the second in The Landmark center in Hong Kong. Another store Dubai's Mall of the Emirates is also set to open this fall.

Dellal, who pays homage in her everyday life to the old stars of Hollywood, is the chief executive office and creative director of her eponymous label, has told a source how the goal for her company has always been to build a stand-alone company.

The brand currently generates between $40 million and $50 million in annual wholesale revenues, with sales being split equally between the US, the Far East and the rest of the world, with licensed and joint partners including Al Tayer and the Bluebells group.

At the moment the company is not looking to bring in any new investors to fund the expansion or to move into any new product categories. "This has always been about building a global brand with longevity," said Dellal, "And the focus remains on the brand."