Chanel to launch eCommerce platform in 2016
“We are testing the approach,” – Bruno Pavlovsky
Following its smart move to become the first luxury fashion house to harmonize global pricing, Chanel have now revealed that they are working on launching an eCommerce platform.
At the Paris-Salzburg 2014/15 showcase in NYC last night, the iconic label's president of fashion, Bruno Pavlovsky announced that Chanel were working on an online shop for 2016, and that three of the Métiers d’Art companies, owned by Chanel under its Paraffection subsidiary would also launch eCommerce at the end of this year.
Individual online stores are being created for glove-maker Causse, milliner Maison Michel and cashmere house Barrie Knitwear. "Because we don't have a lot of point of sales, we will be able to offer the collections, the range of product, to people who are interested by these product categories," Pavlovsky was quoted as saying by WWD. "So step by step, we are doing that with links to brick-and-mortars."
Pavlovsky said that “we [Chanel] are testing the approach,” but noted that it is “much too early” to discuss specifics.