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CHANEL’s Cruise 2021/22 campaign offers a chic yet playful presence

CHANEL’s Cruise 2021/22 campaign offers a chic yet playful presence

Full of free-spiritedness

Text: Meeran Mekkaoui

Image: Courtesy of CHANEL

Get transported to the south of France courtesy of CHANEL’s new campaign…

When we think of CHANEL, heritage, craftsmanship and a free-spirted French allure come to mind, and for its latest Cruise 2021/22 campaign, these codes are pretty evident.

Captured through the lens of iconic photography duo Inez & Vinoodh, the campaign showcases the heavy influence of rock and punk infused within the collection and a gesture of pure romance through the poetic scenery – of which the south of France served as the ultimate backdrop.

Framing the clothes beautifully, the scenic backdrop was contrasted against the collection, made up of heavy fabrics, bold accessories, signature checks and intricate detailing.

CHANEL’s Cruise 2021/22 campaign offers a chic yet playful presence (фото 1)

The images from Inez & Vinoodh exquisitely showcase the details such as CHANEL symbols, think constellation of lucky charms, fringed details, graphic two-tones, clashing prints in black and white, organza flowers and wildflower embroideries – each detail punctuating the relaxed silhouettes of the collection.

Whilst the Cruise 2021/22 collection was originally revealed at the Carrières de Lumières in Les Baux-de-Provence, the campaign will certainly leave you manifesting to visit the south of France, stat.

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