Haute Couture: Chanel releases new behind-the-scenes video

Inside Chanel

Editor: Faizal Dahlawia

Chanel's new video offers a sneak peek into its haute couture practices and shows us why it demands such a deep appreciation...

Chanel has released a new video, aptly titled Haute Couture: Inside Chanel that unveils the detailed process into the making of a single haute couture jacket. Featuring a rapid narrative, the video charts the 130 hours it takes to create the singular piece — from the first sketch by the brand's creative director Karl Lagerfeld, via cities including Dubai for fittings to the completion and packaging.

The four-minute video not only talks about the physical aspect of its creation but also the underlying principles and philosophies that Coco Chanel herself instilled into the house's haute couture process.

Haute Couture is the 13th video released as part of the Inside Chanel video series.