Chanel partners with Net-a-Porter for its first ever pop-up online store
Coco Crush tests the digital waters
Net-a-Porter has announced a groundbreaking partnership with Chanel to present the new Chanel fine jewellery collection – Coco Crush – launching on April 15 for just three weeks.
After revealing that it is working on its first ever eCommerce store for 2016, the temporary digital space marks Chanel's first ever online shopping project, and a new concept for Net-a-Porter, who built the shop-in-shop from scratch using Cloud-based technology.
The Coco Crush collection draws its inspiration from the matelassé (quilted) effect found on so many of Chanel's luxury leather accessories. For the first time the scored quilting effect is applied to this capsule collection of 18 karat yellow and white gold bracelet cuff and rings, for an unmistakably Chanel look. The full range comprises five rings and one cuff, all of which will be available exclusively through Net-a-Porter.
Alison Loehnis, Net-a-Porter, president, expressed her excitement at the new partnership: "Chanel is a brand that we admire greatly and we are incredibly honoured and proud to partner with them on their first ever fine jewellery ecommerce project. This fabulous collection completely embodies the unequivocal chic Chanel spirit – classic, modern and timeless – that is sure to resonate with the Net-a-Porter customer."
The Coco Crush collection will be available on Net-a-Porter from April 15 – May 6 via the Chanel pop-up shop, prices for the collection start at $2,150