Chanel announces establishment of Parisian site dedicated to Métiers d'art

French luxury maison Chanel has just announced that it will be expanding its commitment to its Métiers d'art platform by building a site in the Porte d'Aubervilliers, France. The project, dedicated to creating an artistic and productive space, has been awarded to French architect Rudy Ricciotti. Ricciotti is known for his iconic buildings including the Department of Islamic Arts at the Louvre, the Jean Bouin Stadium in Paris and the Jean Cocteau Museum in Menton.

Covering over 9,000 square metres of land, the five-floor vertical concrete building — set to be completed in 2020 — will feature large windows that will allow the natural sunlight to shine through, textile frames and an open green space.

"This remarkable and ambitious project will be a place to serve both creation and innovation between the Métiers d'art and the House of Chanel, as well as the Métiers d'art and their other clients, and will be a creative space open to the exterior," explained Bruno Pavlovsky, President of Fashion at Chanel. "This new Parisian real estate development will be unique as much by its urban and architectural qualities as by its functionality and its objectives in terms of innovation and sustainable development." 

And speaking of Métiers d'art, a whole host of fashion's most recognisable faces witnessed the unveiling of Chanel's new '60s-inspired collection at Hamburg's Elbphilharmonie concert hall last week. The star-studded guest list included the maison's brand ambassadors Kristen Stewart and Lily-Rose Depp, Tilda Swinton, Alma Jodorowsky, Anna Mouglais, Ellie Bamber and Ida Jaune. 

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Now, discover Chanel's new Spring/Summer '18 beauty collection.