Chanel launches e-commerce eyewear site

Chanel launches e-commerce eyewear site

Lily Rose Depp fronts campaign

Chanel launches eyewear e-commerce and here's what you need to know...

Chanel has unveiled it's first ever e-commerce website in the US exclusively for eyewear. The site can be accessed from Chanel's US geo-homepage and it's brimming with the entire Pearl and Runway eyewear ranges.

The site also has other features including an impressive 'find your favourite' function. Here Chanel clientele can compare up to six styles of sunglasses on a virtual black velvet tray, emanating the shopping experience at a Chanel boutique. 

Then there's also inspiring and exclusive editorial content. Behind the Lens, an online editiorial feature, provides an intimate and exciting look into the lives of Chanel's most-loved tastemakers including Lily Rose Depp, the face of the 2015 Chanel Pearl eyewear collection.

Johnny Depp's daughter was photographed by King Karl himself for the launch of the site. Here, we have the photos...

Chanel launches e-commerce eyewear site (фото 1)

Chanel launches e-commerce eyewear site (фото 2)