Chanel acquires an India-based embroidery atelier
Preserving skilled artists within the industry
Following the news that it is the most searched online brand in China, Chanel is taking a sep back from technology and has acquired a 70% stake in Jean-Francois Lesage SAS – a company that also owns the India-based embroidery atelier, Vastrakala, which was founded in 1999 and employs 174 embroiderers.
"This acquisition will enable Lesage and Vastrakala to successfully continue their long-standing cooperation based on a common passion, the art of hand embroidery," commented Bruno Pavlovsky, Chanel's fashion president.
Vastrakala promotes its artisanal work carefully, and its expert craftsmanship is seen on many luxury ready-to-wear and accessory lines, including Chanel.
It is said that Karl Lagerfeld has wanted to help preserve the craftsmanship the 130-year-old Parisian, and Indian, embroidery businesses for many years – especially in an industry of mass-produced, made-in-China clothing... A touch ironic, considering his label's clear Internet-led success there.