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Chanel pops up in Aspen via Dallas

Chanel pops up in Aspen via Dallas

Rodeo road trip!

Image: WWD

Chanel takes its rodeo on the road via a unique new concept store – “It will be a fun experience and very special experience to get to know Chanel in a different environment. People don’t expect it of us.”

Today, the iconic French brand will open its first U.S. pop-up store, which it describes as an "ephemeral boutique." Located in Aspen, Colorado will be open until July 6, and focuses exclusively on the Métiers d'Art Paris-Dallas pre-fall collection that Mr. Lagerfeld presented in Dallas back in December.

Situated on the second floor of the mountainside Casa Tua restaurant and private club, captures the vibe of the collection perfectly.

"It all came together when we were in Dallas with Karl," explained Chanel Inc. fashion division president Barbara Cirkva. "Obviously you can never repeat what had been done in Dallas because it was so special, but we thought, 'We have to do something with this incredibly creative, unique collection,' and thinking about places where it would resonate, Aspen popped to mind." 

The 1,850-square-foot space was meticulously designed to reflect the Wild West nature of the collection, yet with nods to Aspen. Among the highlights is an illuminated Chanel sign with a red Texas star, which sparkles in the grand entrance to the modern-day saloon. The charcoal walls are plastered with vintage images of cowboys, and navy and red flags hang from central trees. Vintage wood bookshelves showcase antique objects and accessories from the collection adding to the old western vibe. As Cirkva described, "It's a party celebrating these beautiful clothes and accessories that Karl designed."