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Céline to show in China tomorrow night

Céline to show in China tomorrow night

All aboard the Beijing bandwagon


Image: Getty Images

Following on from the success of brands such as Balenciaga, Burberry and Dior showing collections in China, quintessential Parisian label Céline is getting ready to follow suit

No one can deny the rapid evolution of China's luxury retail industry of late, and it has clearly created a unique opportunity for luxe brands to get involved.

To celebrate Céline's success there, and extend their understanding of the brand, it will stage a runway tomorrow evening in the main art district of Beijing – it will the first Céline runway show in China and a rare move outside of Paris.

Céline actually embarked on its own transformation six years ago when it brought designer Phoebe Philo in as Creative Director. Since then, its sales have tripled globally, and of course that is thanks to its growth in China – which is now considered to be in the label's top five most important markets.

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