Buro 24/7 Middle East Exclusive: BySymphony.com press breakfast
Showcasing its magnificent AW14 pieces headed for Dubai
Founded by Salama Alabbar, Symphony began as a vision to meet the needs of women much like herself. Located in The Dubai Mall's prestigious Fashion Avenue, Symphony is the first and only luxury concept multi-brand boutique in the mall.
Custom interior designs and home furnishings give clients at Symphony a "home away from home" shopping experience.
Launched in 2013, BySymphony.com enabled the brand to morph its in-store shopping experience to an online luxury fashion store. The e-commerce platform is the first of its kind and set to be the No.1 luxury e-retailer in the Middle East.
There are a variety of impressive new designers who will be joining the boutique over the year ahead, and will be available via BySymphony.com. Exclusive brands for the online store include Gucci, Saint Laurent, Balenciaga, Bottega Veneta, Alexander McQueen and Emporio Armani.
On the other hand, new brands for in-store include Giambattista Valli, Isa Arfen, J.W.Anderson, MSGM, Osma Yousefzada, Simone Rocha, Viktor & Rolf, No 21, Esme Vie, We Are Handsome and Comme des Garçons Play.
A variety of new accessory brands will also be joining the retailer, such as Kotur, M2Malletier, Nike, Superga, Grey Ant, Shourouk, Sarah's Bag, Ek Thongprasert, and House of Holland eyewear.
Symphony has something for every occasion, from casual chic and day wear to evening wear and individual rare pieces — all keeping in line with Symphony's passion for feminine silhouettes, structured delicacy and colourful masterpieces.