Introducing the Buro 24/7 Fashion Forward Initiative at Paris Fashion Week

The future's bright

Image: fashiontomax; maximsap

Buro 24/7 launches a cool initiative in the name of young fashion during Paris Fashion Week, with a selection of high-profile party guests to discover more

Last night in Paris as Fashion Week began, there was a cocktail party held in honour of designer Natalia Alaverdyan. The hosts of the evening were Buro 24/7 founder Miroslava Duma, writer and model Caroline de Maigret, Melvin Chua, and Kim Kardashian-West. It marked the start of a new large-scale project – the Buro 24/7 Fashion Forward Initiative, under which the title will present new talent to the industry.

The recently opened, and Qatari-owned Peninsula Paris, near the Arc de Triomphe, was the location point for a group of fashion's finest names to gather, and become personally acquainted with the brand AWAKE, and its creative director, Alaverdyan.

Buro 24/7's Fashion Forward Initiative is a logical step in the development of our digital company, which is now represented in five countries. Starting this year, and to fall during various fashion weeks, the project will serve as a special showcase in support of one young talent, selected by an international team, as Buro 24/7 finalises plans to open new branches not only in Russia and CIS countries, but also around the world, in the United States, Brazil, Australia and Germany.

Buro 24/7's Fashion Forward Initiative is a logical step in the development of our digital company

Buro 24/7's Fashion Forward Initiative in honor of AWAKE in Paris (photo 1)

As the first designer whose collection has been presented by the program, Natalia Alaverdyan's brand AWAKE first appeared in 2012, and she has managed to acquire the love of not only fashion editors and street style heroines in the process, but also a selection of international celebrities. A name that can be translated into Russian as simply "Awake", the brand is actually an acronym 'All Wonderful Adventures Kindle Enthusiasm'. Alaverdyan has now begun to write for some of the most influential magazines and her line can be purchased at most major online stores, worldwide.

Buro RU initiative