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Burberry teams up with Twitch to livestream its S/S'21 show

Burberry teams up with Twitch to livestream its S/S'21 show

Text: Meeran Mekkaoui


Image: Imaxtree

Burberry's upcoming S/S'21 show will be livestreamed on September 17...

Fashion Month is looking a little different this season with a plethora of designers opting out of the seasonal calendar and some, turning to digital experiences to showcase its Spring/Summer '21 collections.

For Burberry, the British fashion house will livestream Riccardo Tisci's latest collection to its global community through a streaming service, Twitch.

The show experience will be set in the British outdoors and will provide virtual guests with the ability to view multiple perspectives of the show at once. You'll also be able to chat with other viewers through Twitch's chat function, creating a personal, inclusive experience.

"Burberry has always been a brand of firsts and partnering with Twitch continues this legacy," explains Rod Manley, Chief Marketing Officer t Burberry. "Twitch unlocks an exciting new space where our Burberry community can be digitally transported to feel like they have a virtual seat at our live show. It is an interactive experience where guests can connect with both our brand and each other whilst personalising their viewing journey."

The Burberry Spring/Summer 2021 show will be live streamed on September 17, at 4pm (local time) on Burberry's Twitch account.

Now, discover Riccardo Tisci's new signature for Burberry.

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