Burberry Prorsum – Pre Fall 2014

Burberry Prorsum – Pre Fall 2014

The collection run down

Image: Burberry

Burberry Prorsum's pre-fall collection delves into traditional British craftwork, as CEO Christopher Bailey experiments with texture and volume

The heritage-inspired selection from Burberry this season draws inspiration from the Arts and Crafts movement in the late 19th century, both aesthetically and philosophically. Decorative William Morris-style patterning is a central motif, and many key fabrics are British-made (a nod to the movement's focus on homegrown craftsmanship).

Gleaming, silken jacquard and woven on vintage tie looms make items unique and wearable, many with a subtle sheen. Bailey excels with a sense of proportion, too.

Ever technology-savvy, Burberry's global reach is a sub-theme that runs throughout the collection, represented through digital graphics depicting notable buildings in some of the label's most important markets. A sweater featuring Shanghai's World Financial Center, a T-shirt with a print of Paris' Notre Dame cathedral each prove to be witty pieces with the potential to crop up on street style blogs everywhere, and distract from the rest of the collection's very British sensibility.

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