London Fashion Week: Burberry Prorsum Autumn/Winter 15
'Patchwork, pattern & prints'
After turning its attention towards Japan over the past few weeks, Christopher Bailey's Burberry was very much back on home turf today – as the Burberry Prorsum Autumn/Winter 15 London Fashion Week (LFW) show took place in the UK capital at 17:00hrs UAE time.
One of the most anticipated shows on the LFW schedule, Bailey always combines 'the spectacle' with craftsmanship, and usually throws in an incredible new singer that we all need to know about for good measure. Todoay, British singer-songwriter Clare Maguire returned following her debut at the Burberry menswear show in January, playing four songs live including an original composition, Give Me, which was written exclusively for the show. The rising star, who has been promoted in the post-show press release and notes, was accompanied by London Contemporary Voices, The Langley Sisters and her band.
Naming his latest collection 'Patchwork, Pattern & Prints', Christopher Bailey's Autumn/Winter 15 lineup for Burberry Prorsum featured just that – by the bucket load. Immediately after the show some of the most iconic pieces in the collection: Including the ponchos, capes, coats, the 'Bucket Bag', and long fringe scarves from the collection were made available to purchase and personalise as part of Burberry's unique 'Runway Made to Order' service.
Ever the digital pioneers, Burberry also partnered up with Twitter for today's show, allowing fans from all over the world take shots of the runway show in real-time via the #Tweetcam. Upon tweeting the @Burberry official handle, a camera was triggered to take a photograph from the best view point within the venue, and each picture was then personalised with the user's Twitter handle and tweeted back to them. Impressive stuff.
It's Christopher Bailey's world, and we want to live in it...