Boucheron set to renovate Place Vendôme address
French jewellery house Boucheron is set to reimagine its iconic address at 26 Place Vendôme. The Kering-owned brand will showcase a selection of coveted jewellery collections, creative workshops and studios in a new space that aims to open its doors in Spring 2018. Recognised as the first contemporary jeweller on Place Vendôme, Boucheron's makeover will include a Parisian interior, nature-inspired elements and a facade that showcases three-dimensional imagery.
In the meantime, the jewellery maison has set up a temporary pop-up boutique to cater to consumers while the renovation takes place. The pop-up is stylishly complete with nature-inspired aesthetics including planted tree trunks and ivy decor surrounding the indoor pillars.
Go inside Boucheron's temporary pop-up store at 26 Place Vendôme here...
Whilst no official date has been confirmed for the opening, stay connected to Buro 24/7 Middle East for updates. Also, discover Boucheron's Serpent Bohème collection.