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Bottega Veneta unveil two new videos celebrating the world of music and dance

Bottega Veneta unveil two new videos celebrating the world of music and dance

Emotion of Sound

Bottega Veneta have decided to preview its Spring/Summer 15 collection in a slightly different way this season, using a troupe of lyrical dancers the Italian brand has created a series of videos entitled ‘Emotion of Sound’

Launched on the fashion house's website today, dancers are seen swaying, pirouetting and jumping elegantly around a dim-lit white room. Their shadows, which are projected on to a screen behind, flicker to the morphed sounds of the Bottega Veneta artisans working in their Vicenza workshop.

"Sound can be a very intriguing sense, and just as other senses highly personal. It can convey a lot about its source and can trigger imagination unique to the individual," said Tomas Maier, Bottega Veneta's creative director. 

The videos are part of an installation for its Tokyo Ginza store and also encourage customer interaction by inviting you to see your own silhouette turn into an animation dressed in the Venetian brands latest collection. The display will be active from March 7-16.