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First look: Ryan McGinley shoots Bottega Veneta's new campaign

First look: Ryan McGinley shoots Bottega Veneta's new campaign

Bottega in bloom

For the Cruise 2015 collection, the Italian fashion house snagged American photographer Ryan McGinley to capture the essence of Bottega’s newest looks

"His images have not only energy and movement, but often a slightly surreal, dreamlike quality that I thought would be an intriguing match with this collection," said Bottega Veneta creative director Tomas Maier on the new campaign. 

Set behind vibrant pink cherry blossoms in New York's Botanical Garden, Bottega Veneta has unveiled its romantic and delicate Cruise 2015 advertising campaign. The beautiful ads will make their debut in the November issues of international titles, with the fashion company also  set to release a behind-the-scenes video of the NYC shoot  which will be available to watch at bottegaveneta.com.