Boris Johnson launches contest: London Home of Menswear
The most fashionable zip code in London
With the London Collections: Men starting tomorrow - the Mayor of London, Boris Johnson, is launching a new campaign to promote the British menswear industry which is reportedly worth over £10 billion to the UK's economy. Boris explains, "as the birthplace of the three-piece suit, the trench coat and the bowler hat, London has an unrivalled men's fashion heritage. But our city is still setting the pace, with the emergence of new, exciting and cutting-edge designers. Their creative talent is why London Collections: Men has become the most important showcase of men's fashion in the world. Our goal is to ensure that London remains ahead of the world fashion pack, and to support an important sector that creates thousands of jobs and generates £10 billion pounds each year."
The competition, London Home of Menswear, is set to find the most stylish postcode in the capital - where Londoners are asked to explain why their area is the capitals hottest spot for men's fashion.