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First look: Bar Refaeli for Hublot

First look: Bar Refaeli for Hublot

The brand's first female face

The Israeli actress and model makes her debut as the face of LVMH's signature Swiss watchmaker label – which is usually fronted by men

The Israeli actress and model has been snapped up as the first female face of the Swiss luxury watch brand, with Hublot being the favourite timepiece of choice for Jay Z and legions of other celebrities.

Now they've added a new fan as a full-time celebrity ambassador, and Bar Refaeli is the first ever woman to take the job.

"We will have a new deal with Bar Refaeli," Jean-Claude Biver, chairman of LVMH Watches, said recently. "She already bought a few Hublots and we met her in Brazil, so finally we made an agreement that on the first of January she will be another celebrity ambassador for us. She's the first female and represents an additional direction for us."

Widely known for her fashion and swimwear work, the model has previously fronted campaigns for fellow watch and jewellery brand Piaget. She is currently the face of eyewear label Carolina Lemke and has also appeared in advertising for brands like Passionata, Garnier and Victoria's Secret, among many others.