Preview the Balmain x H&M collection

Preview the Balmain x H&M collection

Balmaination is here!

H&M's Balmain collection is one of unique style, at once opulent, direct and energetic and Buro 24/7 Middle East has the full collection on show now...

Balmain is the latest fashion house to collaborate with high street heavy weight H&M and the collection is dripping with contemporary cool. Olivier Rousteing, pictured with muses Kendall Jenner and Jourdan Dunn, has created a pop-culture wave within the house of Balmain and it's not going unnoticed.

"I want to talk to my generation: this is my main aim as a designer," said Oliver. "H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it", he continued.

Even Ann-Sofie Johansson, Creative Advisor at H&M is in awe of the collection: "With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise."

The Balmain x H&M collection will be online and in select stores worldwide, including The Dubai Mall on November 5, 2015. Now take a sneak peek at the entire collection...