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Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, and more for Balmain SS15

Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, and more for Balmain SS15

The fast (food) and the furious (models)

Editor: Buro 24/7


Olivier Rousteing has debuted his new campaign for Balmain SS15, and it features a host of iconic models all tucking into an unlikely meal of burgers and fries…

Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober all feature in the new campaign, which was shot by Mario Sorrenti. In one image the models are depicted playing video games, and in another, the five superstars are tucking into a gluttonous fast-food meal. Although we do doubt that any "biting" took place, judging by their svelte figures – all showcased perfectly through Rousteing's new bodycon numbers for spring.

"You can't eat caviar every day," said Rousteing, explaining that he wanted to showcase his "Balmain army" in real situations. "I wanted to have power women in the campaign."

Pascal Dangin – who led the art direction for the new visuals – explained that the set was inspired by the  "distorted realism" of Seventies French cinema.

 

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