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Double trouble: The Jenners, Smalls, Hadids and more in new Balmain campaign

Double trouble: The Jenners, Smalls, Hadids and more in new Balmain campaign

For Autumn/Winter 15

Editor: Buro 24/7


Balmain unveils its new sibling themed campaign for the Autumn/Winter 15 season – starring Joan Smalls and her sister Erika, model sisters Gigi and Bella Hadid and reality TV stars turned models Kylie and Kendall Jenner. Get the scoop here...

Balmain have released the first visuals from its new sibling themed campaign for the Autumn/Winter 15 season. Starring Kendall and Kylie Jenner (pictured above) and Joan and Erika Smalls (below), further images are set to be released featuring Gigi and Bella Hadid and Armando and Fernando Cabral.

Creative director Olivier Rousteing explained: "This season's Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign."  

"While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique unconditional love of sibling is a natural progression from the spirit of last season."

Stay tuned for a first look at the full campaign, which was shot by Mario Sorrenti on Buro 24/7 Middle East soon...

Sisters in a new campaign Balmain (Photo 1)

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