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Balmain launch new London flagship on South Audley Street

Balmain launch new London flagship on South Audley Street

Parisian flair for the heritage house

Editor: Buro 24/7

Olivier Rousting's creative pieces will be on show in London from this week, as Balmain launches its new flagship in the British capital

French heritage fashion house Balmain has announced its first flagship store opening this week in London, situated on South Audley Street.

A beautifully luxurious atelier that features design work from architect Joseph Dirand, the interior takes us straight into a contemporary Parisian townhouse.

There are monochromatic marble etchings across the floors, and beige columns influenced by classic French architecture that line the walls. Strategically placed mirrors to provide a sharp and modern aesthetic to the otherwise classically styled retail space, where the Balmain full range will be available, including clothing, accessories, and fragrance lines.

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