Balenciaga sues Steve Madden
A replica bag by the high street store
The French fashion house is claiming that Steve Madden's Btalia bag is "studied copy" of its iconic Motorcycle bag, which debuted back in 2000 and continues to be sold worldwide today.
The Madden version of the iconic "it" satchel is sold for under $90, a fraction of the cost of the Motorcycle handbag collection. Balenciaga claims that the similar features between the two bags, such as the outside zipper and rectangle pouch, are factors that give costumers a "false impression" of who actually made the bag, and is using its trade dress trademark protection to file the lawsuit in hopes to stop the manufacturing of the Madden Btalia.
The lawsuit was filed at Manhattan's District Court and marks the second time Balenciaga sues Madden after when in 2007, the label filed a complaint against Madden for "intentionally copying" its coloured AW07 Lego heels.