First look: Sonia Rykiel's Autumn/Winter 14 campaign
Shot by Juergen Teller and styled by Katie Grand
The Brazilian supermodel is styled naturally by Katie Grand for the new campaign - without make-up - for a series of black-and-white shots taken in an artist's studio.
The images mark a stark departure from the French fashion brand's previous two advertising campaigns, which featured graphic coloured backdrops – and a surefire taste of what's to come with new Creative Director, ex-Marc Jacobs star Julie de Libran.
The shoot was directed and styled by Katie Grand – who has also worked closely with Marc Jacobs – with the stylist saying she took her cue from pictures of the label's founder, Sonia Rykiel, in the 70s.
"They were very elegant black-and-white snapshots of her in the studio and on a car, and reminded me of Juergen Teller's work. Once Juergen had agreed to work with us, we wanted to work with a woman with Madame Rykiel's 'joie de vivre', and the obvious choice was Gisele," she said, "Juergen does not often shoot in black-and-white and we asked him to shoot film to give an authenticity to the images."