UAE-based designer Amira Haroon set to showcase during London Fashion Week

UAE-based designer Amira Haroon set to showcase during London Fashion Week

Open-call winner

Text: Faizal Dahlawia

Editor: Shannon Wylie

Image: Dubai Design & Fashion Council

The results are in and the UAE has chosen its representative for an international fashion show. Buro 24/7 Middle East has the details...

The Dubai Design & Fashion Council (DDFC) and the FAD Institute of Luxury, Fashion & Style Dubai (FAD Dubai) have announced that UAE-based designer Amira Haroon has been selected to represent the UAE at Fashion Scout London during next month's London Fashion WeekThe Saudi designer who is known for masterfully infusing contemporary elements into heritage-inspired collections, was a graduate of Parsons School of Fashion before starting her eponymous brand, The Amira Haroon RTW label.

"This is a rare opportunity for designers from the UAE to showcase their collections at Fashion Scout London, which has always presented designers to international media and buyers," said Jazia Al Dhanhani, CEO, Dubai Design & Fashion Council. "Showcasing Amira Haroon's designs during London Fashion Week is an international celebration for all UAE-based designers, and a step further towards positioning Dubai as the leading destination for design."

Fashion Scout London will run from September 15-19 during London Fashion Week. In other fashion news, find out who's in and who's out at this year's New York Fashion Week.

Related articles

Buro 24/7 Selection