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An exclusive first look at BySymphony.com's new campaign

An exclusive first look at BySymphony.com's new campaign

Autumn/Winter 2013

Image: BySymphony

For Autumn/Winter 2013 regional fashion store Symphony at The Dubai Mall has a lot to celebrate: its third birthday, its participation in Vogue Italia's Fashion Dubai Experience and, most excitingly, it's expansion into the world of eCommerce with its new site www.bysymphony.com launching in a matter of days.

The hero campaign features a set designed by the talented Confetti System's in New York City, providing gold confetti, piñatas and the signature 'SS' emblem to provide a sparkling backdrop to the new seasons wares. 

symphony

symphony

symphony

symphony

symphony

symphony

Photographer Cihan Alpgiray | Concept & Direction Salama Alabbar & Holly Williams | Behind-the-Scenes Photography David Goff | Behind-the-Scenes Videography Rupert Chesman | Photographer's Assistant Gokce Ozucoskun | Shoot Assistants Jose Balitian & Shanar Varshochi | Make Up Kat Sumners | Hair by Marilina Skoulaxinou at Pastels | Nails by Nailtastic Dubai | Models Sumairi, Liz & Zuzana at BareFace | Set by Confetti Systems NYC