Carine Roitfeld to style a Marilyn Monroe themed AmfAR Gala in Cannes

Carine Roitfeld to style a Marilyn Monroe themed AmfAR Gala in Cannes

The Cinema Against AIDS gala goes red

Image: Amfar
Image: Herself Magazine

After shining a spotlight on the colours black and gold in previous years, Carine Roitfeld, who is overseeing the runway show for the third time, said she wanted to dedicate the show to Monroe, and 'red'

Widely considered the social highlight of the upcoming annual Cannes Film Festival in France, the amfAR Gala on May 22 will see a red-themed fashion show of gowns created especially for the occasion.

"She [Monroe] searched for love all her life, and I think she would have been a big supporter of the foundation," says Carine Roitfeld, who is styling the show.

Red, which is also the worldwide recognised symbol of the fight against AIDS, will be translated into one-off evening looks from around 35 fashion houses, including Alexander McQueen, Alexander Wang, Burberry, Calvin Klein, Roberto Cavalli, Chanel, Christian Dior, Christopher Kane, Fendi, Giorgio Armani, Givenchy, Gucci, Kenneth Cole, Lanvin, Marc Jacobs, Marchesa, Prada, Ralph Lauren, Tom Ford, Versace and Ulyana Sergeenko.

 AmfAR Cannes Gala goes red

A sketch of Alexander McQueen's gown for the gala thanks to Herself magazine

Models such as Karlie Kloss, Toni Garrn, Arizona Muse and Daria Strokous will be on hand to present the collection, to walk in the show before enjoying, with other confirmed guests Sharon Stone and Robin Thicke, performances by Lana Del Rey and Aloe Blacc – plus a star studded auction.

"Some of the girls come at their own expense just to be part of the show," said Roitfeld, also saying that the event was designed to be upbeat. "Charities are so sad, you often feel guilty attending them," she remarked. "But it's a party, and we are celebrating life."

The previous two fashion collections, which celebrated the colours black and gold respecitvely, went under the hammer straight from the runway and raised $2 million. Other lots at the auction (traditionally conducted by Stone) have previously included a trip to space with Leonardo DiCaprio and a kiss from George Clooney.

This year's event will be chaired by leading names in cinema and fashion including John Travolta, Milla Jovovich, Harvey Weinstein and Carla Bruni-Sarkozy.

 AmfAR Cannes Gala goes red


 AmfAR Cannes Gala goes red

Ralph Lauren

 AmfAR Cannes Gala goes red


 AmfAR Cannes Gala goes red

Salvatore Ferragamo

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