First Look: Amber Valletta for H&M Conscious Exclusive 2014 campaign
Following an announcement and some behind the scenes imagery from the brand late last year, H&M has released its new campaign for its 'Conscious Exclusive 2014' collection, starring actress and model Amber Valletta.
A collection made from sustainable materials, this season the Swedish powerhouse introduces new fabrications – organic leather from the Swedish leather supplier Tärnsjö, and organic silk, along with the new labelling system 'Clevercare' – a label that identifies a system for sustainable wear and care.
This season the collection was inspired by 'flamenco and bohemia', featuring dramatic and intricate details. Key pieces are made from Tencel® with polyamide, plus a loose-cut kaftan featuring a hand-drawn zebra print.