All Saints is coming to the Middle East
In partnership with Majid Al Futtaim
"We are delighted to be partnering with All Saints as the brand makes its much-anticipated debut into the Middle Eastern market," said Rajiv Suri, CEO of Majid Al Futtaim Fashion. "It's directional and offers something new and fresh to the regional retail landscape."
Majid Al Futtaim – Fashion has partnered with All Saints at a timely point in the brand's evolution, as it will join other European names in the same vein, and is highlighted by the appointment of CEO, William Kim (above) who is steering the brand's 'metropolitan attitude' for fresh followings in key emerging markets. This means exploring fast-paced regions such as the Middle East, including the UAE where fashion and fragrance industries markets are amongst the top five globally, worth nearly Dhs200 billion in 2013.
"The Middle Eastern fashion and fragrance market is a key one globally, with a pace of evolution that continues to create benchmarks," said William Kim. "As such we are excited to introduce our brand to the region through a partnership with Majid Al Futtaim – Fashion."
More details of the 2015 launch will be released soon.