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First look: Alexander Wang's Autumn/Winter 14 campaign

First look: Alexander Wang's Autumn/Winter 14 campaign

Survival mode

Editor: Buro 24/7


Last season Alexander Wang transported us back to high school, with a campaign that featured Anna Ewers in a bathroom and a too-cool-for-school vibe. This season Wang's girls are even badder, and appear to have gotten into a spot of trouble with the headmaster

Ewers returns for Autumn/Winter 14 alongside fellow models Vanessa Moody, Kaitlin Aas, Kat Hessen and Lexi Boling in Wang's latest campaign, which has just been unveiled on his website. The pictures were shot by Steven Klein with Karl Templer acting as stylist for the set up – which this time around brings to mind school detention.

In fact the photos were shot using the theme of "survival mode," which was Wang's inspiration for fall. "I went to boarding school for five years so there was a familiarity to the environment for me," stated Wang to WWD.

"The idea of survival at a reformation camp was the theme of the campaign. In those limiting environments, there are always temptations to rebel, to react and to test yourself."

Alexander Wang AW14

Alexander Wang AW14

The campaign will run in the AW14 and September issues, including Love, CR Fashion Book, Self Service and Interview magazines.