Alexander Wang's website redesign

Alexander Wang's website redesign

The successful online store gets a revamp

Image: Complex Style

Currently, sales from the site make up 20 per cent of the company's direct-to-consumer business, with handbags being its most successful category

Alexander Wang's website got a new look yesterday – its first major overhaul since launching in July 2011 – after being redesigned in-house with Createthe Group's 'CTS' platform powering the commerce component.

"We started e-commerce before we had our first retail store," Wang said. "It was one of our first big ventures as a brand." The designer described the new site as minimal, engaging, functional and easy to navigate.

Currently, sales from the site make up 20 per cent of the company's direct-to-consumer business – but Wang expects the site to become the single-biggest contributor to the direct business by 2015. The company has 16 freestanding stores; the most recent opening was two months ago in Tokyo's Aoyama District.

The brand's other digital efforts include accounts on Twitter, Facebook and YouTube. Wang said his intention is to create an interconnected space where each platform has specialised content. And although Instagram is his favourite social medium, "I have a personal one that I share with my friends and it has like 20 followers," Wang said, however the brand has yet to actively share on the platform.

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