Alexander Wang x H&M debuts on the runway
The American designer's experimental extravaganza
On Thursday night, Alexander Wang's futuristic army of models took to the Armory on the Hudson in New York – an indoor track and field space in Harlem – to unveil his performance wear-inspired collection for Swedish clothing giant, H&M.
As guests took their seats in the bleachers, equipped with branded foam boxing gloves, their heads first turned to the scoreboard on the ceiling to watch the global debut of the collaboration's campaign video.
A group of free runners using the set as a parkour playground then started the real show, followed by models striding out onto the runway sporting looks that were all about performance, and activewear – made from a variety of materials and different techniques – from seamless knitted leggings and tops, to neoprene sweatpants, water-resistant coats and reflective mesh pieces. The utilitarian looks were also accessorized with plenty of sports inspired objects, including boxing gloves, hockey sticks, footballs, space-age goggles, and of course, black muscle tape.
And in true Wang style, the clothes just weren't enough as the runway presentation was accompanied by performances from the likes of Jesse Marco, Diplo, Sharaya J and rapper Missy Elliot – keeping the crowd full of energy throughout the show. The Alexander Wang x H&M collection will be available starting November 6 in H&M stores worldwide and online.
