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First look: Alexander Wang's new H&M ad campaign

First look: Alexander Wang's new H&M ad campaign

Wang's dream team


Alexander Wang’s advertising campaign for his exclusive collaboration with H&M has just been revealed and it features a football, a hockey stick, supermodels and some real athletes

Starring football player Andy Carroll and kickboxer Rivaldino dos Santos, Alexander Wang's new campaign for his collaboration with H&M is the epitome of understated, sporty chic.

Shot by Mikael Jansson – Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly also posed for the print campaign – which is set to break in an variety of daily and monthly magazines starting today. Wang's stylish athletes and models are also set to appear in a TV commercial, which will air on October 30, as well as an online film. While the collection for the Swedish retailer is slated to launch on November 6.

"We wanted to take certain elements of each sport and portray the ultimate warrior," Wang said to WWD. "The girls had to feel big and heroic, and Mikael used sunlight glares to heighten that effect against a stark white backdrop."

  

 

Alexander Wang campaign

Alexander Wang campaign

Alexander Wang campaign

Alexander Wang campaign

 

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