Alexander Wang takes over Bergdorf Goodman
From the windows to the walls...
This month, Bergdorf Goodman has given Alexander Wang a 'no rules' rule, for his stylish take over of its iconic department store, allowing him to design windows, stage an installation in the store's ground-floor 'Luxe Room', and design a unique sports-themed pop-up on the contemporary floor 5F.
Kicking things off on January 29, the pop-up will open and projection of Wang's barcode logo will be cast over Bergdorf's Fifth Avenue façade once the sun goes down. Wang said Bergdorf first approached him about a special project for spring, based on his collection that was inspired by five iconic trainers. "We had the idea to theme it around the bedroom of a sneakerhead." Wang said.
The two windows Wang designed, which are currently on display, look like rooms of a footwear fanatic, one in an all-white tennis theme and the other in an edgier, black basketball motif. Along with items from Wang's new Spring/Summer collection, the displays are stocked with exclusive sporty merchandise, from Alexander Wang barcode logo shoeboxes and posters, to all-black basketballs and all-white tennis racquets, all available for purchase.
In addition, a special USB with a playlist by DJ Jesse Marco, one of Wang's travel companions, is complimentary with purchases of more than $500.
There will also be the 'Luxe Room' installation, set with mannequins in Wang looks and the 5F pop-up – which will be open through March – that will replicate Wang's recent runway set with rubber floor and walls to feel like a gymnasium.
"To get the Fifth Avenue windows and a whole installation in the Luxe Room is a very big deal for us," noted Wang. "With this collection, there's so much handwork, to really be able to display it in that kind of environment, we're so honored."